The evolution of marketing progressed along the following continuum:
A) sales,marketing,value-based marketing,production.
B) marketing,value-based marketing,production,sales.
C) value-based marketing,production,sales,marketing.
D) production,sales,marketing,value-based marketing.
E) sales,value-based marketing,marketing,production.

Question

Quizplus · Accepted Answer

The evolution of marketing typically follows the progression from production, where the focus was on manufacturing efficiency, to sales, where the emphasis shifted to selling products, then to marketing, which focused on customer needs, and finally to value-based marketing, which emphasizes creating value for customers.

The Evolution of Marketing Progressed Along the Following Continuum