Janine has a new clothing design she would like to market,but she knows that creating and delivering value to consumers is a challenge.She has seen other designers' successful products copied by other firms soon after they were introduced.For Janine,the major problem she faces in creating and delivering value is probably that:
A) consumer perceptions change quickly.
B) competitors constantly enter markets.
C) global pressures continually reshape market opportunities.
D) marketers' understanding of consumers is complete.
E) consumers do not know what they want.

Question

Quizplus · Accepted Answer

The fact that other firms copy successful products soon after they are introduced suggests that competition is a major challenge for Janine in creating and delivering value. This is why option B, which talks about competitors constantly entering markets, is the best choice.

Janine Has a New Clothing Design She Would Like to Market,but