If you are involved in a buying or selling situation in which you do not expect to do business with the other party again,you are engaged in a(n):
A) transaction.
B) negotiation.
C) relationship.
D) C2C channel.
E) marketing mix.

Question

Quizplus · Accepted Answer

A transaction refers to a one-time exchange of goods, services or money between two parties, without the expectation of building a long-term relationship. This is a common scenario in retail sales, where customers buy products from stores, but they do not expect to build any long-term relationship with the company or its employees.

If You Are Involved in a Buying or Selling Situation