Firms and organizations use customer relationship management to:
A) provide their best customers with the products they need.
B) systematically collect information about customers.
C) offer special promotions that appeal to different groups of customers.
D) target their best customers for special attention.
E) all of these.

Question

Quizplus · Accepted Answer

Customer relationship management involves various strategies to build and maintain better relationships with customers. These include systematic collection of customer data, analyzing customer behavior, identifying profitable customers, and offering customized products and promotions to these customers. Therefore, all of the given options are correct and relevant to CRM.

Firms and Organizations Use Customer Relationship Management To