Greenbelt Construction has been a successful small home-building firm for years.The owner pays subcontractors slightly more than the usual rate for different tasks,reducing the company's gross margin.Greenbelt rarely changes subcontractors,has relatively few complaints from home buyers,and is able to get quick responses from subcontractors when buyers do have problems.Greenbelt is engaged in:
A) a traditional transactional orientation.
B) C2C value-driven marketing.
C) effective supply chain management.
D) value co-creation.
E) all of these.

Question

Quizplus · Accepted Answer

The scenario describes effective supply chain management, where Greenbelt Construction has established a good relationship with its subcontractors, ensuring quick responses and few complaints from buyers. Although the company pays slightly higher rates, this is part of managing the supply chain effectively rather than a value-driven marketing approach, value co-creation, or a traditional transactional orientation.

Greenbelt Construction Has Been a Successful Small Home-Building Firm for Years.The