Thomas had conducted a thorough pretest before the new ad campaign, so he was fairly sure the elements would work together. A lot was riding on the success of the ad campaign, so he couldn't wait until the campaign was over to see how well it did. During the campaign, he will be monitoring the sales volumes on a daily basis as part of his

Question

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Thomas will be monitoring sales volumes daily as part of tracking the success of the ad campaign. This is a common practice in marketing to ensure that the campaign is achieving its desired results. Options A, B, D, and E are not relevant in this context.

Thomas Had Conducted a Thorough Pretest Before the New Ad