In the early stages of an ad campaign,the objectives are established.To determine if those objectives have been met,the marketer will

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A posttest is a common method used to determine if the objectives of an ad campaign have been met. This involves surveying or otherwise collecting data from the target audience after the campaign has launched to measure their awareness, attitudes, and behaviors related to the advertising message. Other options like feedback analysis, content analysis, tracking, and peer analysis may be useful in other contexts but are generally not as effective for determining whether specific campaign objectives have been achieved.

In the Early Stages of an Ad Campaign,the Objectives Are