Gretchen has just started as a fashion marketing intern for an up-and-coming design firm.When she came in she expected to begin right away implementing the four Ps she had learned about in class.Instead,she was asked to work on a project identifying important events where celebrities might wear the fashions.She soon realized that this activity was part of __________,directly related to marketing.

Question

Quizplus · Accepted Answer

The project of identifying important events where celebrities might wear the fashions is part of public relations, which is a form of communication that aims to create a positive image of the brand and establish relationships with the public, including celebrities, media, and influencers. While the four Ps (product, price, place, and promotion) are important elements of marketing, public relations is also a crucial aspect of building and maintaining a successful brand.

Gretchen Has Just Started as a Fashion Marketing Intern for an Up-And-Coming