Gross Rating Points (GRP)measure how often the audience is exposed to a communication within a specified period of time.
Correct Answer:
Verified
Q3: Public relations is the component of IMC
Q8: Though a picture may be worth a
Q8: The sender of an integrated marketing communication
Q9: Betty is assessing the effect of her
Q11: Especially for marketers with new products or
Q15: Frequency describes the percentage of the target
Q16: If there is a difference between the
Q18: Mobile marketing involves marketing to customers through
Q19: Encoding means converting the sender's ideas into
Q35: Because the goals of IMC are only
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents