Frequency describes the percentage of the target population exposed to a specific marketing communication,such as advertisement,at least once.

Name: Frequency describes the percentage of the target population exposed to a specific marketing communication,such as advertisement,at least once.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Frequency refers to the number of times the target audience is exposed to a specific marketing communication within a given period, not the percentage of the population exposed.

Frequency Describes the Percentage of the Target Population Exposed to a Specific