Carlos owns a chain of retail electronic stores.He is evaluating how he allocates his firm's IMC budget.He receives offers from a variety of advertising media,spends money on his firm's public relations efforts,and is considering electronic media alternatives.Carl recognizes that each IMC alternative

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Carlos recognizes that each IMC alternative is part of the whole, meaning that he needs to consider how the different forms of marketing and advertising will work together to create a cohesive message for his brand. It is important for him to allocate his budget strategically, considering the strengths and weaknesses of each option, and making sure that the overall campaign is consistent and effective.

Carlos Owns a Chain of Retail Electronic Stores