In determining the price for his company's new small business accounting software,Raymond is assessing how much better the software is as compared to alternative products available in the market.Raymond is using __________ pricing.
A) improvement value
B) odd-even
C) everyday low pricing
D) reference-based
E) cost-based

Question

Quizplus · Accepted Answer

Raymond is assessing the improvement value of his product compared to alternative products in the market, which means he is using improvement value pricing. This means that he is setting the price based on how much better his product is compared to existing alternatives, rather than using a cost-based approach or setting a price based on market competition.

In Determining the Price for His Company's New Small Business