For a price skimming strategy to be successful,
A) price need to be reduced on a slow,uniform basis.
B) horizontal zone pricing needs to be employed.
C) marketers need to somehow get consumers to redeem coupons.
D) the price should be odd,not even.
E) it must be difficult for competitors to enter the market.

Question

Quizplus · Accepted Answer

For a price skimming strategy to be successful, it must be difficult for competitors to enter the market. This is because the skimming strategy involves charging a high price initially to maximize profits before competitors enter and drive prices down. If competitors are able to easily enter the market, they can quickly drive down prices and make the strategy ineffective. Therefore, option E is the correct choice.

For a Price Skimming Strategy to Be Successful