Rebates provide manufacturers with greater control than coupons and provide the firm with
A) valuable customer information.
B) access to wholesalers.
C) a measure of consumers' income elasticity of demand.
D) reference price analysis.
E) guaranteed repeat customers.

Question

Quizplus · Accepted Answer

Rebates require consumers to provide personal information, such as their name and address, in order to redeem the rebate, which manufacturers can use for targeted marketing and customer loyalty programs. Therefore, rebates provide manufacturers with valuable customer information.

Rebates Provide Manufacturers with Greater Control Than Coupons and Provide