Despite the economic downturn,Alban-Turner Advertising Agency has a reputation for developing campaigns that increase sales at least 10 percent.In sales presentations,Alban-Turner emphasizes its track record in order to demonstrate that its services are worth the cost.This is an example of which pricing strategy?

Question

Quizplus · Accepted Answer

Alban-Turner Advertising Agency is using value-based pricing strategy by emphasizing the benefits of their services and the positive impact it can have on sales, rather than solely focusing on the cost. They are positioning their services as high-value and effective, rather than simply low-cost.

Despite the Economic Downturn,Alban-Turner Advertising Agency Has a Reputation for Developing