Naomi tells her sales representatives the goal is to generate at least a 20 percent return on investment for all of the industrial building supplies they sell.Naomi is using a _______ pricing strategy.
A) sales orientation
B) target profit
C) target return
D) status quo
E) competitive parity

Question

Quizplus · Accepted Answer

Naomi is using a target return pricing strategy, where the goal is to generate a specific return on investment for the products sold. In this case, the target return is 20 percent. Other pricing strategies, such as sales orientation, target profit, status quo, and competitive parity, do not necessarily focus on generating a specific return on investment.

Naomi Tells Her Sales Representatives the Goal Is to Generate