When working on pricing,the marketer must carefully consider the objectives of other channel members to ensure
A) everyone makes as much profit as possible.
B) the manufacturer remains in control of the marketing channel.
C) pricing is consistently handled by all participants in the channel.
D) "image" does not get in the way of effective pricing.
E) the customer is in the mix.

Question

Quizplus · Accepted Answer

Ensuring consistent pricing across all channel members helps maintain a unified market strategy and avoids conflicts or confusion among consumers.

When Working on Pricing,the Marketer Must Carefully Consider the Objectives