The marketing of services differs from product marketing because services are all of these EXCEPT
A) intangible.
B) inseparable.
C) variable.
D) renewable.
E) perishable.

Question

Quizplus · Accepted Answer

The marketing of services differs from product marketing because services are intangible, inseparable, variable, and perishable. However, they are not renewable, as services cannot be reused or replenished once they have been provided to a customer.

The Marketing of Services Differs from Product Marketing Because Services