Cheryl will only let Martiné cut her hair. She has tried other hairdressers, but she knows from experience that Martiné cuts her hair well every time. For Cheryl, __________ is the most important of the five service quality dimensions.

Question

Quizplus · Accepted Answer

Reliability refers to the ability to perform the promised service dependably and accurately. In this scenario, Cheryl values Martiné's reliability in consistently delivering high-quality haircuts.

Cheryl Will Only Let Martiné Cut Her Hair