The pharmaceutical industry often justifies the high prices for new drugs by arguing that they research as many as one hundred new compounds before they come up with one ______________,an extremely successful product that pays for the costs associated with the other attempts to develop new products.
A) standout
B) blockbuster
C) first mover
D) pioneer
E) premium product
Correct Answer:
Verified
Q64: Suppose that you work for an advertising
Q67: Before Segway manufactured their two-wheeled people movers,they
Q69: Companies that develop customized-business software often work
Q69: One of the key characteristics of brainstorming
Q70: Barbara is using a test model of
Q72: Ron sells commercial-grade tools to building contractors.Whenever
Q73: One reason auto companies spend millions on
Q75: If a new product concept gets positive
Q75: When conducting exploratory research for her firm's
Q79: _ involves taking apart a product, analyzing
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents