Psychographics is the segmentation method that delves into how consumers
A) adjust to demographic changes.
B) allocate scarce incomes to a variety of goods and services.
C) describe themselves.
D) value their livelihoods.
E) all of these

Question

Quizplus · Accepted Answer

Psychographics is the study of consumers' personalities, values, beliefs, attitudes, interests, and lifestyles, and how they describe themselves. Therefore, the best choice for this question is option C. Options A, B, D, and E are not accurate descriptions of psychographics.

Psychographics Is the Segmentation Method That Delves into How Consumers