We often see advertisements touting a product as being made with natural ingredients,or being long-lasting.Marketers using these types of promotions are positioning their products based on
A) the value proposition.
B) product attributes.
C) symbols.
D) competitive comparisons.
E) profitability.

Question

Quizplus · Accepted Answer

The marketers are highlighting the attributes of the product, such as using natural ingredients and being long-lasting, to appeal to consumers. This is known as product positioning based on product attributes.

We Often See Advertisements Touting a Product as Being Made