Alexis has selected target markets for her fashion accessories store in a suburban strip mall.She is now deciding how to position the accessories.She could consider positioning based on
A) the value proposition.
B) product attributes.
C) symbols.
D) competitive comparisons.
E) all of these

Question

Quizplus · Accepted Answer

All of these are viable options for positioning in a fashion accessories store. 
- Value proposition positioning focuses on communicating the unique benefits and value of the products to the target market. 
- Product attribute positioning emphasizes a specific feature or benefit, such as quality or affordability. 
- Symbol positioning uses symbols, logos, or associations to create a desired image or connotation in the minds of consumers. 
- Competitive comparison positioning compares the store's offerings to similar products on the market to demonstrate superiority or differentiation.

Using a combination of these positioning strategies can create a clear and compelling identity for the store and its products in the minds of consumers.

Alexis Has Selected Target Markets for Her Fashion Accessories Store