In order to maximize potential,segments and target markets can and should be defined by more than just geography.

Name: In order to maximize potential,segments and target markets can and should be defined by more than just geography.
Brand: Quizplus
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Quizplus · Accepted Answer

While geography can be one way to define segments and target markets, other factors such as demographics, psychographics, behavior, and needs/wants can also be used to create more effective and targeted marketing strategies.

In Order to Maximize Potential,segments and Target Markets Can and Should