NCD company wants to expand into the Mexican market.They have financial resources,want to control business operations,and have had considerable success marketing to Hispanics in the United States.NCD will likely use __________ to expand into the Mexican market.

Question

Quizplus · Accepted Answer

Direct investment would allow NCD to have full control over their business operations in the Mexican market and use their financial resources to set up operations. They already have experience in marketing to Hispanic populations, which could give them an advantage in the Mexican market. Franchising and exporting would not give them as much control over their operations, and a joint venture or strategic alliance may not align with their desire for full control.

NCD Company Wants to Expand into the Mexican Market