Yuri is considering a new promotional campaign in which he will compare his products to those of his competitors. Before initiating the promotional campaign, Yuri will likely assess his competitors' strengths, weaknesses, and
A) likely reaction to Yuri's promotional activities.
B) demographics.
C) just-in-time processes.
D) satisfaction quotient as perceived by customers.
E) ethical values.

Question

Quizplus · Accepted Answer

Evaluating his competitors' likely reaction to his promotional campaign would help Yuri to anticipate any potential retaliation or market response, and to adjust his own approach accordingly. This could also impact the timing and scope of his promotional campaign. The other options (B-E) are not directly relevant to a competitor analysis for a promotional campaign.

Yuri Is Considering a New Promotional Campaign in Which He