Marketers selling to the __________ generational cohort need to recognize that these consumers are not too interested in shopping,are cynical,and are less likely to believe advertising claims than the generation(s)before them.
A) Baby Boomers
B) Generation W
C) Generation X
D) Generation Y
E) Generation Z

Question

Quizplus · Accepted Answer

Generation X is known for being skeptical and less trusting of advertising, often due to their experiences growing up during times of economic and social change. They are generally less interested in shopping compared to other generations.

Marketers Selling to the __________ Generational Cohort Need to Recognize