ABC Company knew that its customers were interested in environmentally friendly business practices,so it began marking all of their products as environmentally friendly because they were made with all natural ingredients,even though ABC's plant was one of the worst polluters in town.The new term for this practice is
A) deceptive advertising.
B) greenwashing.
C) environmental exploitation.
D) virtual greening
E) enviromarketing.

Question

Quizplus · Accepted Answer

This practice is known as greenwashing, where a company falsely claims to be environmentally friendly in order to appeal to consumers who value sustainability. In this case, ABC Company is misleading its customers by labeling its products as environmentally friendly despite its plant being a major polluter.

ABC Company Knew That Its Customers Were Interested in Environmentally