The reality that marketers face consumers who are "time poor" is illustrated by the fact that
A) kids and parents are busier than ever.
B) consumers have many more choices about how to spend their limited leisure hours.
C) consumers compensate for less leisure time by multitasking.
D) consumers are working more hours and have fewer leisure time hours.
E) all of these.

Question

Quizplus · Accepted Answer

All the options given in the question indicate that consumers have less free time than before. They are busy with work or school, and also have more leisure options to choose from than previous generations. As a result, they tend to multitask to make the most of their time. This presents a challenge for marketers who need to find ways to capture their attention and communicate their message effectively in a limited amount of time.

The Reality That Marketers Face Consumers Who Are "Time Poor