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If McDonald's Wanted to Change Its Marketing Strategy in Response

Question 81

Multiple Choice

If McDonald's wanted to change its marketing strategy in response to the social trends outlined in the text, it might consider all of the following ideas EXCEPT


A) offering an expanded menu of healthy options.
B) speeding up drive-through service.
C) using recycled paper in its food packaging.
D) expanding its low-cost menu options.
E) creating an advertising campaign to target elementary school children.

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