When making decisions,managers often have to decide between doing what is beneficial for them (and possibly the firm)in the short run,and doing what is right and beneficial for the firm and for society in the long run.To address this conflict,a firm

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The best way to address the conflict between short-term and long-term goals is to ensure that the long-term goals are aligned with the short-term goals of each individual within the firm. This way, managers can make decisions that benefit themselves in the short-term while also contributing to the firm's long-term goals. It is important to note that this does not mean that the firm should ignore ethics or societal needs, but rather find a balance between short-term and long-term objectives.

When Making Decisions,managers Often Have to Decide Between Doing What