Which of the following is LEAST likely to provide a sustainable competitive advantage?
A) Lowering prices.
B) Having a well-known brand name.
C) Achieving high levels of customer satisfaction.
D) Using patented technology.
E) Creating an efficient supply chain.

Question

Quizplus · Accepted Answer

Lowering prices may not provide a sustainable competitive advantage because competitors can simply match or undercut those prices. A sustainable competitive advantage typically requires a unique and difficult to replicate advantage, such as a strong brand, high levels of customer satisfaction, patented technology, or an efficient supply chain.

Which of the Following Is LEAST Likely to Provide a Sustainable