Sodexo is a corporation that manages school cafeterias,university dining halls,mess halls at military bases,concession stands at sports arenas,and other large-scale food service facilities.If Sodexo were to begin to sell individual frozen meals in supermarkets,it would be pursuing a __________ growth strategy.
A) product development
B) market development
C) market penetration
D) diversification
E) product proliferation

Question

Quizplus · Accepted Answer

Sodexo selling individual frozen meals in supermarkets represents diversification, as it involves entering a new market with a new product line, different from their existing large-scale food service operations.

Sodexo Is a Corporation That Manages School Cafeterias,university Dining Halls,mess