Which of the following is the best way to build a sustainable competitive advantage using product excellence?
A) Being the first to offer customers desired features,even if competitors can copy them easily.
B) Positioning the product using a clear,distinctive brand image.
C) Having the most features on each model.
D) Focusing on being cutting edge and continually eliminating older features that are still in use by customers.
E) Copying the market leader's features,but at a lower cost.

Question

Quizplus · Accepted Answer

By positioning the product using a clear, distinctive brand image, a company can build a sustainable competitive advantage. This helps to differentiate their product from competitors and create a loyal customer base. Being the first to offer desired features or having the most features on each model may be easily copied by competitors. Focusing on being cutting edge may require continual investment and may also alienate customers who prefer older features. Copying the market leader's features at a lower cost may result in lower quality and may not provide a sustainable advantage.

Which of the Following Is the Best Way to Build