Four companies dominate the cereal industry.These firms produce in large volumes,promote heavily,and control access to the supermarket shelves through "slotting allowances," which are payments to retailers in return for shelf space.Combined,these four firms have:

Question

Quizplus · Accepted Answer

These four companies have a sustainable competitive advantage because they have established strong control over the market through high production volumes, heavy promotion, and strategic control over shelf space, making it difficult for new competitors to enter the market.

Four Companies Dominate the Cereal Industry