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Greta Is the Marketing Director for the Pump-N-Slurp Convenience Store

Question 113

Multiple Choice

Greta is the marketing director for the Pump-N-Slurp convenience store chain.She recently developed a marketing plan for the firm and presented it to company executives.Which of the following did Greta probably include in Pump-N-Slurp's marketing plan?


A) Specific plans for each of the four Ps.
B) Marketing objectives.
C) Opportunities for the firm.
D) Perceived weaknesses of the firm.
E) All of these.

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