Coca-Cola sells two different zero-calorie versions of Coke: Diet Coke and Coke Zero.It has chosen to attempt to appeal to men with Coke Zero.In addition to launching an ad campaign featuring men enjoying Coke Zero,Coca-Cola also designed a masculine-looking can for Coke Zero,with bold red lettering on a black background.This specially designed can is an example of
A) positioning.
B) targeting.
C) segmentation.
D) a market segment.
E) market penetration.

Question

Quizplus · Accepted Answer

Positioning refers to the strategy of designing a product and its marketing to occupy a distinct place in the minds of the target market, which in this case is achieved through the masculine design of the Coke Zero can.

Coca-Cola Sells Two Different Zero-Calorie Versions of Coke: Diet Coke