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Nike,the Prominent Athletic Shoe Manufacturer,acquired Cole-Haan,a Manufacturer of Dress and Casual

Question 147

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Nike,the prominent athletic shoe manufacturer,acquired Cole-Haan,a manufacturer of dress and casual street shoes,in 1988.Depending on your interpretation of the products and markets involved,you might be able to argue that this acquisition represented any of the four major growth strategies.For EACH of the four growth strategies,offer a justification that the Cole-Haan acquisition represented that particular strategy.Don't just define what the growth strategy means; apply the definition to this specific example.Once you have offered a justification for each of the four growth strategies,choose the one you think the Cole-Haan acquisition best represents,and explain why.

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Market penetration: If you argue that sh...

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