Gwen recognizes that one of her roles as a company sales rep is to be the firm's frontline emissary.As such,she strives to

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Building long-term relationships with customers is important because it not only leads to repeat business but also enhances the company's reputation and establishes a loyal customer base. It is a more sustainable approach compared to using whatever means necessary to capture every possible sale or focusing solely on short-term results. Disparaging competitors' offerings may not appeal to customers and can create a negative image for the company. Shifting organizational control from production to marketing is not necessarily related to Gwen's role as a sales rep.

Gwen Recognizes That One of Her Roles as a Company