Isaac wants to measure the effectiveness of his company's advertising campaign.To do so,Isaac will have to assess elements of the campaign before,during,and after the campaign runs.

Question

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To measure the effectiveness of an advertising campaign, it is important to assess the elements of the campaign before it runs to establish a baseline, during the campaign to make adjustments if necessary, and after the campaign to determine its impact.

Isaac Wants to Measure the Effectiveness of His Company's Advertising