Jami is managing an extended advertising campaign for a local convenience store chain.The campaign includes a series of television,radio,and print messages.As part of monitoring the campaign,which of the following offers a good indicator of advertising effectiveness?

Question

Quizplus · Accepted Answer

The daily and weekly sales volume is a good indicator of advertising effectiveness as it directly reflects the impact of the advertising campaign on the store's sales. The cost of media buy, past economic conditions, planned store expansions, and new advertising concepts may provide context and insights into the campaign, but they do not directly measure its effectiveness.

Jami Is Managing an Extended Advertising Campaign for a Local