__________ is when two or more firms join forces to reach a target audience in a short-term effort.

Question

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Cross-promotion involves two or more firms collaborating for a short-term promotional effort to reach a target audience. This approach can be effective in increasing brand awareness, generating more sales, and reaching new markets. In cross-promotion, the collaborating firms promote each other's products or services to their respective customers or clients.

__________ Is When Two or More Firms Join Forces to Reach