The only consumer advantages to shopping in a brick-and-mortar store are browsing and the ability to touch and feel the products.

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Shopping in a brick-and-mortar store also allows for immediate gratification, the ability to try on clothing, and the possibility of receiving in-person assistance from sales associates. Additionally, some consumers may prefer the physical shopping experience over online shopping.

The Only Consumer Advantages to Shopping in a Brick-And-Mortar Store