One of the most fundamental activities of retailers is to provide __________,satisfying the needs of their target markets.

Question

Quizplus · Accepted Answer

Providing the right mix of merchandise and services is essential for retailers to satisfy the needs of their target markets. This includes offering products that meet the needs and preferences of their customers and providing complementary services that enhance the shopping experience. Wholesaling opportunities, persuasive advertising, corrective price controls, and category killing profitability are all secondary to offering the right mix of merchandise and services.

One of the Most Fundamental Activities of Retailers Is to Provide