Bill desperately needed tires for his car,and he found an ad with an incredibly low price.When he got there,he found out that those had supposedly been sold out,and he was pressured into buying tires that were more expensive than he wanted.Bill found out later that Marcelo had the same experience at the store a few weeks earlier.It's quite possible that both Bill and Marcelo had become the victim of a deceptive pricing tactic known as
A) loss leader pricing.
B) desperation selling.
C) bait and switch.
D) off-season deceptions.
E) inventory reduction pricing.

Question

Quizplus · Accepted Answer

The scenario describes a situation where the seller lured the customer in with a low-priced item that was not actually available, and then pressured them into buying a more expensive alternative. This tactic is known as bait and switch, making option C the correct choice. Option A (loss leader pricing) refers to selling products at a loss to attract customers and increase sales of other items. Option B (desperation selling) and option D (off-season deceptions) do not accurately describe the situation. Option E (inventory reduction pricing) refers to reducing prices to clear out excess inventory, which does not apply to this scenario either.

Bill Desperately Needed Tires for His Car,and He Found an Ad