Ron sells commercial-grade tools to building contractors.Whenever he visits his customers,he looks to see if they are using his tools for other tasks or have modified the tools for some other purpose.These customers are __________,who can provide ideas for new and improved products.
A) laggards
B) market testers
C) lead users
D) reverse engineers
E) concept testers

Question

Quizplus · Accepted Answer

The customers who are using Ron's tools for other tasks or have modified them for some other purpose are potentially lead users. Lead users are customers who face needs that will be general in a marketplace, but face them months or years before the rest of the marketplace encounters them. They are important because they can provide insights into new and improved products. Therefore, C is the correct answer. Laggards are customers who are slow to adopt new products, reverse engineers are individuals or companies that start with a fully developed product and take it apart to see how it works, market testers are individuals or companies that test new products in a small market to see how they perform, and concept testers are individuals or companies that evaluate new product ideas before they are developed. None of these terms fit the description provided in the question.

Ron Sells Commercial-Grade Tools to Building Contractors