Gloria is opening an upscale women's clothing store in a growing suburban residential area.Gloria knows her target market is upper-income women living within 20 miles of her store.She can't afford to purchase a PRIZM or Tapestry analysis,so she will most likely use __________ as a basis for targeting her market.
A) voter registration lists
B) the city phone book
C) real estate values by subdivision
D) public school enrollment data
E) new construction data

Question

Quizplus · Accepted Answer

Real estate values by subdivision are a good indicator of the income levels of the residents in the area. Gloria can use this information to target her market of upper-income women living within 20 miles of her store. Voter registration lists, the city phone book, public school enrollment data, and new construction data are not necessarily indicative of income levels and may not accurately target her desired market.

Gloria Is Opening an Upscale Women's Clothing Store in a Growing