Micromarketing is also referred to as
A) loyalty marketing.
B) one-to-one marketing.
C) undifferentiated marketing.
D) concentrated marketing.
E) differentiated marketing.

Question

Quizplus · Accepted Answer

Micromarketing is often referred to as one-to-one marketing as it focuses on targeting individual customers with customized products and services based on their specific needs and preferences. Loyalty marketing, undifferentiated marketing, concentrated marketing, and differentiated marketing are all different types of marketing strategies that may or may not incorporate elements of micromarketing.

Micromarketing Is Also Referred to as