Gandolph's Tires sells the same tire globally,but it uses different advertisements based on the country and culture.This is an example of

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This is an example of glocalization, which means that a company adapts its products or services to the unique preferences and needs of local markets while still maintaining a consistent global brand identity. By using different advertisements based on the country and culture, Gandolph's Tires is recognizing that what works in one country may not be effective in another, and is tailoring its marketing approach in order to resonate with local consumers.

Gandolph's Tires Sells the Same Tire Globally,but It Uses Different