Phil put down the phone and told Alice,"I just love that customer.I got another big order,and they just keep on coming." Phil is most likely selling to a firm in which kind of buying situation?

Question

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In a straight rebuy situation, the customer is satisfied with the supplier and the product and keeps ordering without any changes or modifications. Phil's comments about the customer "just keep on coming" and getting "another big order" suggest that this is a repeat purchase without any significant changes, making it a straight rebuy situation.

Phil Put Down the Phone and Told Alice,"I Just Love